​BASF launches MyConcrete app for instant access to concrete information in the Middle East, North Africa, South Africa, Kazakhstan & Central Asia, Russia and Turkey.

  • New mobile app designed to help concrete producers to produce quality concrete  

  • Easy-to-use app answers common questions about factors that impact slump, air, finishability and set-time

  • Includes concrete calculators giving precise results used for day-to-day decision making

Dubai – May 15, 2019 – BASF's new smartphone App, MyConcrete is now available in local languages in most of the countries in the Middle East, West Asia, Russia, Turkey and Africa, allowing instant access to information on concrete properties.

Intended for contractors, engineers, architects and producers, the free MyConcrete app serves as a channel to a range of information on the fundamentals of concrete use. The app includes items such as concepts and design factors, provides answers to questions on concrete slump, air, finishability and set time and offers information on BASF products for concrete producers.

"MyConcrete is like having a textbook in your hand," says David Bowerman, Regional Business Segment Manager, Admixture Systems and Cement Additives, BASF Construction Chemicals Division, ORA: Middle East, West Asia, CIS & Africa. "We want our customers to get the information they need, when they need it, wherever they are. With MyConcrete on their mobile devices, they'll always have access to information about our products and how to use them – allowing them to achieve better productivity."

MyConcrete App's includes a Surface Evaporation calculator to determine the risk of shrinkage cracking and a Concrete Temperature calculator for freshly mixed concretes, which help professionals understand the effects of ambient conditions on concrete. Local weather conditions are considered in the calculators based on GPS or chosen location.

MyConcrete can be downloaded free of charge from Apple and Google Play stores by searching for "MyConcrete". In each country the App is available in the local language and English.