Master Builders Solutions by BASF Sponsors Egypt Projects Exhibition


Master Builders Solutions by BASF sponsored and participated in Egypt Projects exhibition – one of the biggest construction materials exhibitions in Egypt. The exhibition took place from the 14th to the 16th of March and over 1000 visitors visited our 100 cubic meters booth.


The booth design was a new concept, as we relied on real life simulation of the construction chemicals industry. We used real containers as the main structure for the booth, cargo boxes for storage, pallets inspired designs for the main seating area and desk. We also used drums as the main table body and flooring samples of MasterTop 1205 as table tops. The booth design and structure were the topic of most visitors, "this is such a creative design, I feel like I am really in a construction site," said one of the visitors.  

Our visitors were mostly engineering students, freelance architects, contractors and consultants. Also, a lot of our customers came for support. 4 of our distributors were also present in the exhibition as exhibitors.


To encourage people to come to our booth, we introduced two new concepts, the photobooth: people were invited to take a picture with our branded safety vest, helmet and special backdrop, then received their printed pictures instantly in a unique cover. We also made a draw every 2 hours with tablets, speakers and watches as gifts as a thank you to all our visitors.


We also introduced new selling tools such as the new Arabic mini pamphlet, which included 14 building problems with their innovative Master Builders Solutions. There were also 2 new Arabic videos that included a house and a mall with the solutions we offer for each area. Arabic content was always a request, so we focused on meeting the market demands.

For the first time we had a special WABO section, to raise the awareness of our customers in regard to us offering high quality architectural joints and bridges joints.

The exhibition was a great chance for us to connect with our customers, get to know their demands better, and provide them with our expert opinion regarding all sorts of construction related problems. We are looking forward to more customer interactions. 


Direct contact

Emad Essam Abdel Malek

Sales & Marketing

+202 259 80-800