With increasing 50% internet users penetration rate, with rapid technology adaptation and high sales of gadgets like smartphones and tablets, Egypt now has an attractive online customer base. With 35 million active mobile users, we're enabling our mobile-savvy consumers to place orders via our Master Builders Solutions Order Application.
In this 'new age of the customer' our consumers can now make their orders online eliminating time-consuming paper processes and improving workflow and efficiency.
Since the launch of Master Builders Solutions Order Application on 1st January 2018, we now have a portfolio of 9 customers, with a smooth platform that has many benefits our customers. We have capitalized on the potential of digitalization, with its low cost and high outreach, it allows for vast data analytics across users, and allows us to stay competitive and attractive within the industry.The e-commerce has become a popular trend in construction industry field worldwide, it's a great opportunity for construction companies to capitalize on the potential of digitalization.
The Master Builders Solutions Order App is designed to facilitate BASF's ordering process and makes it easier to serve clients regardless of their location and time, makes order processing more efficient, thereby increasing the speed of transactions and reducing project timelines. E-commerce platform minimizes the chance of human error and speeds the delivery process. While all orders can be quickly transacted, tracked by emails throughout each step, our clientele receive confirmation emails from the start of registering to delivery processing in real time. The Order App helps meet rapidly changing customer demands, allowing for a quick and response.
The E-commerce has sped up the whole process by 1/3 of the time, Master Builders Solutions Order App has helped us in getting to completion quicker and more efficiently thus transforming the construction business in Egypt.