​Producing Concrete

Our innovations in admixtures add value and reliability to concrete construction

Having the right admixture partner is vital to the success of any concrete producer. The Master Builders Solutions brand from BASF leads the construction industry as an innovator of advanced products supplied to the ready mix, precast/prestressed, concrete masonry, paving and underground construction markets to improve the placing, pumping, finishing, appearance, performance and sustainability characteristics of concrete. We offer a comprehensive line of high-quality plasticizers to increase concrete productivity, performance and efficiency, as well as complementary admixtures to improve strength, durability, water resistance, aesthetics and sustainable attributes of concrete.

Plasticizers and Superplasticizers

Our specially formulated admixtures have water-reducing properties that allow the production of high-strength durable concrete, and possess high workability characteristics for ease of placement. These plasticizers can be found under the MasterGlenium, MasterPolyheed, MasterRheobuild and MasterPozzolith product families and can be combined with our MasterSure technology, to enhance slump retention, without impacting setting time.

MasterGlenium: high-range water-reducing admixtures.

MasterPolyheed: non-chloride, mid-range water-reducing admixtures.

MasterRheobuild: high-range water-reducing admixtures with rheoplastic properties.

MasterPozzolith: water-reducing admixtures for lower strength concrete.

MasterCast: concrete enhancers for manufactured concrete producers.

Specialty Products

Our specialty line of auxiliary admixtures modify the characteristics of the concrete to assist in the stripping of forms, control setting time, provide self-leveling characteristics, entrain air, mitigate corrosion, sulfate attack and alkali silica reaction, and improve the concrete’s surface appearance and aesthetics.

Through world-class, innovative admixtures, and BASF’s expertise, BASF helps concrete producers to develop concrete that possesses special performance characteristics. The special performance characteristics include strength on demand, robust stability, high levels of workability and sustainability, enhanced extrusion, anti-washout performance, crack control and resistance to water. These unmatched performance attributes and economics can be quantified using a host of novel electronic tools developed by BASF for our customers to enhance their profitability, and to differentiate them in the marketplace.

MasterCast: concrete enhancers for manufactured concrete producers.

MasterLife: corrosion resistant admixtures.

MasterAir: air-entraining admixtures.

MasterFinish: concrete surface and finish enhancing admixtures.

MasterKure: curing agents.

MasterSet: concrete setting-time adjusters.

MasterCell: density reducing admixtures.

MasterMatrix: self-consolidating concrete admixtures.

MasterPel: water resistant, efflorescence-controlling admixtures.

Master X-Seed: advanced concrete hardening accelerator.

MasterFiber: crack control fibers.

​​Valued - Added Programs and Admixture Systems 

BASF also offers unique Program Innovations that combine our chemical admixtures to create performance-enhancing results for concrete applications. 

Green Sense Concrete for sustainable construction 

Self Com​pacting Concrete (SCC) solutions for high flowability and ease of placement 

Pervious Concrete admixture system for efficient water management 

The unmatched performance attributes of concrete made with BASF technology can be quantified using a host of novel electronic tools developed by BASF for our customers to enhance their profitability and to differentiate them in the marketplace.​


Brands